Nintendo To Add 3DS Features, Trying To Appeal To Women

Is it just me or do companies trying to appeal to females offend you? I just tend to wonder why companies think that by making their products pink and less gory, I will want to buy them more. With Nintendo’s plummeting sales however, I can’t blame them too much.

As of late, Nintendo’s estimated sales has dropped causing a price cut with the recently released 3DS. As well, the announcements at the last few events have been, for a lack of better word, underwhelming.

In light of these events, Nintendo has decided to add a couple of new features to the 3DS, making it more appealing to their now target female audience. The expansion slide pad being one of those features (that can be read about here) being implemented with the idea of attracting new consumers.

This statement was released regarding the issue:

Nintendo Co., the world’s biggest maker of game players, will add functions to its 3DS and target women to spur demand, after sales of the device slumped and led the company to slash its profit forecast to a 26-year low.

The upgrades will include a feature to allow users to record movies in 3-D, President Satoru Iwata said at a briefing in Tokyo today. The Kyoto-based company also plans to unveil a pink version of the product next month to attract female customers and introduce a tennis game next year starring Nintendo’s flagship character Mario, he said.

So how do you guys feel about this?

According to their decreasing sales and interest and events, is Nintendo really doomed or are they just having a slow period?


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